CONTENT EXPERIENCE & SALES PLANNING WORKSHOPS

We will provide an Entertaining, Educational, Friendly and Inviting, Functional and Innovative experience of uncompromising quality that meets the Target, Mindset and Technique needs of the entire organization.

From Fortune 500 to Small Businesses, Mike brings creative solutions you can implement right away.  Mike does not believe in "Someday Strategies."  He believes in sharing "Now Strategies" that help your teams the day of the Workshop.


MOST POPULAR WORKSHOPS

Content Marketing
Why to Create, How to Create and How to Deliver

Sales and Career Mindset
The Basics of Natural Talent to Skill Stacking

TRAINING & WORKSHOPS

Workshops are a great opportunity for your employees or team members to apply new ideas to their work by engaging in interactive activities and dialogue guided by an expert. 

In a classroom-type setting, participants may use workbooks or other learning aides as they share ideas and ask questions as they go deeper with material from the original keynote or new material. 

At the intersection of leadership and learning, going beyond the keynote is the best way to ensure transformational change within any organization.

Get the Tools And Strategies you can use to grow your Business and Profitability!

Keys to a Great Workshop

Here are the Steps We Follow for a Productive Workshop
1. Define the Goals
Every workshop must have a goal. Do you need to improve your company's content Media Production? Do you want to teach managers how to be better teachers? Do you need to do some team building with a newly formed team?
Many workshops are a waste of time because there's no clear goal kept at the center of the discussion. Without this clear goal, there's really no point in getting people together.
2. Decide Who Will Attend
Knowing who will attend directly relates to your objective. For example, if your workshop's goal is to develop a detailed solution to a problem, then you probably want 10 or fewer key attendees. If your goal is centered on education, then you might be happy with a much larger group, which divides into smaller groups for discussion.
3. Choose the Right Location
If you have 10 attendees, then the conference room down the hall will probably be just fine. But if you have 50 people, you may have to find an outside location that's large enough.
Think about the logistics and practical details of your workshop when you choose the location. Will everyone be able to see your visual aids? If you need a certain technology, like teleconferencing, will the location support it? Are there appropriate facilities for breakout sessions? Will everyone be able to reach the venue? Will you need to organize accommodation for people who are coming from a long way away? And what catering facilities does the venue provide?
First Time Workshop Pricing
One day workshop
$
5000
travel expenses added
  • Semi-Custom Workshop
  • Cover 4-5 Frameworks of Content Marketing
  • Annual Access to Swagg
  • Energetic Learning at its Best
two day workshop
$
9800
travel expenses added
  • Semi-Custom Workshop
  • Cover 5-6 Frameworks of Content Marketing with Complete Team
  • Deep Dive into Current Leadership Marketing Direction 
  • Annual Access to Swagg
  • Energetic Learning at its Best

The average company spends $10,000 to $15,000 hiring an individual and only $2,000 a year in sales training. –The Bridge Group, 2015

Best-in-class companies with a training retention plan have 31% more sales reps reach quota than the industry average and a 10% higher year-over-year increase in corporate revenue. –RAIN Group, 2014

Less than half of companies provide post-training reinforcement, but organizations who use post-training reinforcement see 34% more first-year sales reps achieve quota. –Aberdeen, 2015

Companies with a dedicated sales enablement function improved their sales training effectiveness by 29%. [SMA]

79% of business buyers say it’s absolutely critical or very important to interact with a salesperson who is a trusted advisor. [Salesforce]

Effective sales coaching can improve win rates by as much as 29%. [Vantage Point Performance]

69% of salespeople say they are “self-taught” social sellers and have no active training program in place [Feedback Systems]

 Reps that incorporate social media into their sales process exceed quota 23% more often. [A Sales Guy Consulting and Social Centered Selling]

What's Your Goal Here?
Have you ever seen a successful Content Strategy in action?

Whether they come from sales or a management background, they have mastered the skills to keep their engaged and aligned with the goals of their company. They lead effective meetings that energize and inspire, and they coach and develop sales people into peak performers.

What You’ll Learn
You'll cover key skills including finding the right sales people for your team, coaching for peak performance, and running powerful sales meetings.

Why you want to learn it
Bridging the divide between sales and management, this course is specifically tailored to the challenges faced in a sales leadership role.

How it will help you
Working with our world class trainers, you will expand your leadership skill set, learn to recognize and foster talent in your team, and develop the expertise you need to take charge from day one. You'll be given useful tools to take with you as you lead your sales team to new heights!
"We want to cater to an audience that believes in the self-sufficiency life style.'
... And that's the message we stand by!
Many Thanks,
- Mike Sweigart

Workshop Options
This is the starting point.  All Workshops are Custom

Persuading Prospects Through Personalization
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you’re like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it’s damn hard to do—harder still as you scale to thousands of prospects. Aligning the buyer’s journey to customers’ growing appetite for personalized experiences is easier said than done—or is it?
Join Mike as he presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies—inbound marketing, account-based marketing, and sales enablement.


Key Takeaways
*  Discover a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences at scale.


*  Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies.


*  Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints.

How to Personalize Content Experiences at Scale for ABM
Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy. 

Key Takeaways
*  Discover a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences for ABM at scale.


*  Find out how to engage and nurture target accounts with content at each stage of the funnel with the right level of personalization.


*  Get tips on how to use account-level engagement data to trigger personalized experiences and how to distribute specific content across different channels.

Why Mike Sweigart?

As a founder of a successful startup, Mike knows the one thing that companies and people care about the most is growth. Mike approaches content with a growth mindset, recognizing that in order for content to be truly impactful, it must go beyond what we write and create an entire experience optimized to convert.

Mike’s presentations empower sales teams with the tools they need to capture their audiences, prove their worth, and align their vision. Marketers come away from his sessions with practical and creative content strategies that allow them to build meaningful relationships, gain loyal customers, and accelerate growth.


On a daily basis, Mike connects with and challenges B2B organizations to create personalized experiences that deliver the right content to their buyers at the right stage in their journeys.

  Roswell, Georgia
  Phone: (678) 570-6154
  Email: mike@fusion-advisory.com
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